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The National Cellar🌳 1573 is originated from the 1573 treasure-class national cellars, a continuously-used andwell-protected historical and cultural site at the national level, and made pure manually through the Luzhou Laojiao traditional baijiu-making techniques, which have been included in the first group 🐷of the “Representatives of National Intangible Cultural Heritages”.

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With the yeast of more than 690 years’ history as 🍸the core, Luzhou Laojiao Teq🦋u adopts the ancient baijiu-making technique of intangible heritage carried on by 23 generations to createa superior taste featuring “thick aroma, refreshing taste, lingering aftertaste and more aroma after meal”.

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Only aged cellar brews excellent baijiu. As the aromatic Chine🥃se baijiu uses the muddy cellars for ferme🐈ntation, the successive years of cellars in use are the key factor determining the baijiu quality.

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The Luzho💃u Laoj♔iao Touqu brand was established in 1950s.With its aroma increasd year after year, it has always focused on the consolidation of quality in its history of more than 60 years,and has always been supported and loved by the widespread consumers.

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Luzhou Laojiao Erqu is a core product ta🙈rgeting at the middle and low-end market, it is widely recognized and favored by the consumers for its aromatic style of “purity, lingering taste, sweetness and refreshment”, the excellent quality featuring “aromatic and authentic taste” and “moderateness and throat soothing” and the high price performance ratio.

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Luzhou Laojiao Health Care Baijiu Company is a๊ subsidiary wholly owned by Luzhou Laojiao Co., Ltd. that undertakes the mission of exploring the innovative development𝕴 of China’s baijiu, becoming a green growth pole of Luzhou Laojiao for its core competitiveness.

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The diversified development of baijiu towards youth, fashion and internationalization has become a trend. An innovౠative multi-mixed cocktail"Baidiao" made by Luzhou Laojiao as its strategic product was released to the world market officially in 2017, and it would become another hot product of Luzhou Laojiao chased by the young consumers.